User Research for Everyone

User Research to Everyone, Toledo Region Conference, 11 October 2016

The 5th User Experience Toledo Region conference featuring remote speakers from Rosenfeld Media will be October 11th. The topic is User Research for Everyone: how to do effective research that leads to products and services that people want to use, buy, and recommend to others.

If you are not familiar with the UX conference series, check out the concept and examples from earlier in 2016 (product management), 2015 (people skills), and 2014 / 2013 (UX tips).


  • When: October 11, 2016, 9am – 5pm
  • Where: (NEW) King Road Branch Library, 3900 King Road (near Sylvania)
  • Tickets: Tickets went on sale on September 12th (price: $50). Coffee, lunch, 7 hours of presentations, and more. Individual tickets will be sold through Eventbrite.
  • Sponsors: Sponsoring companies get recognized and a 50% discount on tickets for their employees, clients, and guests. Check out the “Call for sponsors.”
  • Audience: Designers, product managers, software developers, and project managers who are getting started at user research. Anyone on the team who wants insights into how to create better experiences. Seasoned user experience professionals may want to attend to brush up on the basics.

“Virtual” conference?

  • The speakers are world-class experts but you do not have to fly to see them: they come to us over the internet.
  • Conference attendees WILL be there in person: hang out with some of the region’s most talented and interesting people.
  • Get other work done during the day: it is socially acceptable to multi-task when the presenter is not in the room.
  • Learn practical ways to better understand your customers, employees, patrons, visitors, and other users: apply what you learn the next day at work and watch recordings afterwards to get even more out of the talks.

Program and agenda for the day

  • 9am: Library opens, morning coffee, networking, and announcements
  • 10am: Just Enough Research, Erika Hall: Research is key to solving design problems, but it can be scary
  • 11am: The Right Research Method For Any Problem (And Budget), Leah Buley: The range of research methods and how to select the best technique
  • Noon: Find and Recruit Amazing Participants for User Research, Nate Bolt: The best methods for recruiting participants
  • 1pm: Do-It-Yourself Usability Testing Discussion, Steve Krug and Laura Klein: Ask questions during lunch
  • 2pm: Creating a Virtuous Cycle, Julie Stanford: Connecting design and research activities
  • 3pm: Making Sense of Research Findings, Abby Covert: Synthesizing results into actionable insights
  • 4pm: Infectious Research, Cindy Alvarez: Spreading customer insights through an organization
  • 5pm: Closing announcements

Learn more about the sessions and speakers at

FYI: BGSU ACM’s “User Insights” talk in April was a good introduction on how to do user research. Attend this conference to learn more.

Special venue

In our continuing efforts to find interesting places to look at screens in the dark together, we have another great venue for the conference: the brand new King Road Branch Library, the newest jewel in the Toledo Lucas County Public Library system.

The library opens to the public in September and will have its grand opening party on October 10th. We will be the first “professional” event in the new building! You will have a chance to tour the library during the day.

Below are a few pictures of the library, so far, but you will have to come and experience it with us to truly appreciate it.

Architect's rendering

Architect’s rendering. From

King road under construction

Under construction in April. From

August photo

August: almost complete. By Keith Instone.