Category Archives: Regional events

May 8: Making our users feel great (Josh Walsh)


One of our strategies for building a UX community in the region is to help existing groups add UX content to their programs. The next example of this is the May 8th Toledo Web Professionals Meet-up, featuring Josh Walsh of Designing Interactive (in Cleveland). I had heard of Josh’s tour when he made stops in Cleveland and Cincinnati earlier this year, so I suggested that TWP’s Greg and Dan contact him to see if he wanted to add a stop in the Toledo region. Josh quickly agreed.

Add this to your calendar, plan on attending, and let your colleagues know about it.

  • Wednesday, May 8, 2013, 6:00pm, at Seed Coworking. Pizza sponsored by Kforce. (Mud Hens home game that night: get there early or be prepared to pay for parking.)
  • Talk starting at around 6:30pm: “Making Our Users Feel Great: The Psychology of Making Things Easy to Use”
  • TWP meet-up event: RSVP here.
  • Facebook event (by Seed): Invite colleagues to help spread the word.

Josh’s talk in Toledo may be similar to the version he gave in Cincinnati in March: watch the video to get a sense of what to expect. Description of one his past talks on his tour:

The design industry has lost focus on what it means to be a user experience designer. It’s not about writing requirements, drawing wireframes, graphic design, or even user research. It’s about making your users feel great.

While those other skills are important, they are just a means to an end, a way to enable users to accomplish what they need to accomplish.

We conduct user interviews and usability testing to learn directly from our users, but our brains aren’t wired to express how we feel. So, how can we learn from our users’ feelings to make our products better?

See you there! I will likely give an update on our UX community progress.