Two UX talks, April 12 & 14

Tuesday April 12 & Thursday April 14 each have a major User Experience event.

April 12, 6:30pm, at BGSU: User Insights for the Whole Team, by Darren Kall.

Tech Toledo & the BGSU Student ACM chapter are partnering to bring Darren Kall from Dayton to campus to show us the value of direct contact with real users.

  • Learn the personal and corporate value of direct contact with real users
  • Recognize opportunities to connect with users and learn how to engage with them
  • Become empowered to put these techniques into practice and be confident you can do them well
  • Get resources about where to learn more so you can continue to get insights from users

Learn more about the talk and Darren at

Seats are limited, so be sure to register. Parking will not be a problem! Parking directions and a parking pass will be sent to attendees.

April 14 at the Lima Tech Conference: When User Experience Becomes Mission Critical

I am giving a UX talk at the 2016 Tech Conference. I will share stories and examples of how companies have made progress along their journey to mission critical user experiences.

  • User interface design: from “lipstick on a pig” to guidelines and standards that improve usability, reduce costs, and increase business value
  • Requirements processes: from spreadsheets of features to priorities based on deep user insights
  • Project management: from waterfall management focused on cost-savings to agile & iterative design and development focused on quality, hypothesis-testing and user satisfaction
  • Governance: from chaos and technology-driven decision making to portfolios of projects based on user experience (and business value) benefits

Learn more about the conference at Registration starts at only $20 for the whole day!

Hope to see you at one or both of these events.