November news

World Usability Day road trip, Visual literacy conference

The Toledo Web Professionals are organizing a road trip to Detroit for World Usability Day on November 13th. World Usability Day includes hundreds of local events around the world: the theme this year is engaging user experiences.

For the road trip, we leave at 5pm, listen to two talks in downtown Detroit (one about potty training and one on engaging city residents), and enjoy the company of UX colleagues on the way up and back.

RSVP at the TWP meetup event to be a part of the carpool and then get your $5 ticket at the Detroit UX meetup.

There are other World Usability Day events nearby: earlier in the day in Detroit, a morning conference in East Lansing, and a full day in Cleveland.

If you choose to stay here, November 13th is also chock full of local events! EPIC Summit, Gene Poor & TechConnect.

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Do you speak visual?

The Toledo Museum of Art is hosting the International Visual Literacy Conference this week (Thu-Fri-Sat). Visual literacy is a key component of user experience design, in terms of understanding how users cope in a visually-saturated world, and by helping us be more creative and better critical-thinkers. The conference is a unique chance to learn from and hang out with the world’s leaders in visual literacy, without getting on a plane and being able to sleep in your own bed!

Check out some of the local coverage: Blade, Free Press, City Paper.

If you are paying to attend the whole conference, be sure to attend my session (with Mike Osswald) about user experience, Friday at 11:50am. We will present key UX concepts and engage the audience to talk about what it means for visual literacy.

Even if you do not want pay for the whole conference, the keynotes are free and open to the public.


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The 2014 Midwest UX conference was great! You can watch videos of the talks: not as good as being there, but still pretty nice.

Also, if you missed Ignite UX Michigan last month in Ann Arbor, some of the videos have been posted.


There is another event in November that you may be interested in.

Former BGSU professor and business guru Martha Rogers is speaking November 24th in the local American Advertising Federation’s lunch program.

Customer experience will be one of her topics.

Keith